Ø5* Diet Coke UK
Love what you love by you—
Diet Coke breaks are a beloved ritual among the brand's UK loyalists, offering a few minutes to refresh, reconnect with the things you love, and unapologetically enjoy the moment. After years of using Kate Moss in their campaigns, Diet Coke decided to put their consumers at the centre of the conversation, with stories based on their accounts.
Agency: StudioX WPP | Creative Director | Art Director
Promo Film—
This new season would be all about their loyalists, including the promotional cans, with more than 150 different names on them.
Diet Coke returns to personalisation with new look cans'.
Campaignlive —
