Ø6* McDonalds

Everything has an origin

—
According to a recent research, 69% of Spaniards have changed their shopping habits as a result of the pandemic, now showing even more interest in the origin of the products they consume and ensuring it is local. With this campaign, McDonald's wants to help its customers know the origin of the products it offers and, at the same time, highlight its commitment to quality, through the selection of locally sourced ingredients.

Agency: PS21 | Head of Art | Creative Art Director