With nearly two decades working in creative roles across global agencies, I'm a creative leader with a strategic mindset who loves turning brand challenges into impactful experiences and measurable growth.

Currently, I'm leading the creative direction for the Uber and Uber Eats Spain accounts at Ogilvy Madrid, building on a career developed at renowned agencies like Africa, Ogilvy, Grey, F.Biz, DDB Spain, PS21, and OpenX / StudioX Europe, where I translated strategic objectives into impactful, EU-level creative campaigns for Coca-Cola TM.

My expertise lies in crafting compelling narratives and driving brand success for a diverse portfolio of clients and excel at leading and developing multidisciplinary teams to deliver award-winning work that not only captivates audiences but also drives key business objectives.

I am deeply committed to fostering inclusive creative cultures that champion diversity, female empowerment, and empathy – values I believe are essential for both innovation and sustainable business success.