Ø4* Coke Zero Zero

The zero disruption ad

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With 70% of Gen Z struggling with anxiety and sleep disorders, relaxation is crucial. They stream white noise over 3 million hours daily, but ads constantly interrupt their peace. We created an audio ad that doesn't feel like one: Coca-Cola's iconic fizz became calming white noise, seamlessly integrated into Gen Z's existing playlists. This delivers uninterrupted calm, plus a full playlist of fizz-derived "colored noises."

Agency: StudioX Europe WPP | Creative Director | Art Director