Ø1* Coca-Cola

The Endless Summer Pass

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Coca-Cola is transforming summer into the most epic season of all. With UEFA EURO 2024, the Olympic Games Paris 2024, and Europe's biggest music festivals to make this summer truly unforgettable.

The campaign is made up of 3 films, each telling the story of an individual protagonist stuck in a familiar routine, trying to find their best summer. With the support of OOH, social and digital activations tailored to each protagonist, and crowned by a hero OOH created to amplify Coca-Cola's iconicity during the summer season.

Agency: StudioX Europe WPP | Creative Director | Art Director