Ø3* Uber Eats LaLiga
The MADNESS OF SOCCER—
For its second year as LaLiga’s master sponsor, Uber Eats secured 20-second spots across all 380 season matches.
The challenge was beating ad fatigue on a tight budget while navigating complex constraints: featuring legends Gerard Piqué and Iker Casillas, showcasing at least 7 teams per spot, delivering promo variants, and producing rival-free Real Madrid and FC Barcelona spots for UCL nights.
To connect it all, we tapped into football superstition: 83% of fans reorder the same meal if they believe it brings luck. A "lucky" Uber Eats order became the trigger for fans and legends to debate their wildest game-day rituals.
To make this feasible, we turned creativity into a production solution. Instead of linear scripts, we created a modular framework—shooting multiple punchlines and variations in a single take to build a massive library of footage for endless flexibility in the edit
Agency: Ogilvy Spain | Creative Director
If a game-day meal brings luck, you order it again. The kickoff films set the stage for the ultimate superstition debate.
LaLiga match day posters
A series of geolocated, team-specific posters created for each club in its home city. On match days, out-of-home placements bring the energy of the game into the streets, turning the city into an extension of the stands. A campaign designed to connect with fans where and when football is most alive.
Promo Films
Turning discounts into bragging rights. Here, the promo numbers become the perfect excuse for fans to bring up iconic rivalries.