Ø4* KFC Spain (Mallorca)

You know Where we are

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When the new KFC store in Mallorca, Balearic Islands, was opened of located in a shopping center, we realized that we had a big problem, the location is in an area popularly known by the area for housing the IKEA store on the island. In order for the restaurant to gain traction and for people to know where to find the new KFC restaurant, we “stole” the typography and logo colors from IKEA. We created a billboard that utilized the Swedish brand’s characteristically memorable for the blue and yellow colors, as well as typography in an oval logo and the KFC logo.

Agency: PS21 | Head of Art