Ø7* Coke Studio

Tomorrowland’s Portals of Magic.

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An interactive activation that transported people to Tomorrowland, even before the festival started. By scanning the Limited Edition Tomorrowland Coke Zero can, music fans could access a virtual Tomorrowland space where they could explore three different “worlds”. In the Music World, they could create a new song and remix it. In the Artist World, fans could learn info about the star filled line up and unlock an exclusive Spotify playlist.

And finally, by exploring the Secret World, they gained access to a V.I.P. lounge at the festival by learning a secret code.

Agency: StudioX WPP | Creative Director