12* LAGUINDA

Laguinda is an insurance that covers the taxes on the winning tickets and thus allows lottery winners to receive 100% of the prize compensation. To announce the service we made a parody of a classic Lottery commercial from 2014, where the same characters cried with happiness for having won, now their tears are not from emotion for receiving the tenth, but for the 20% in taxes that they owe deliver to the Treasury.

Agency: PS21 | Head of Art | Creative Art Director